MATCHING KEY TERMS AND DEFINITIONS

question 70

Multiple Choice

MATCHING KEY TERMS AND DEFINITIONS
-This act was passed to help keep the problem of substance abuse from entering the workplace.

• A)Suspension
• B)Drug-Free Workplace Act of 1988
• C)Fair Credit Reporting Act of 1971
• D)Polygraph Protection Act of 1988
• E)Hot-stove rule
• F)Drug testing
• G)Written verbal warning
• H)Implied employment contract
• I)Dismissal
• J)Employment-at-will doctrine
• K)Discipline
• L)Whistle-blowing
• M)Honesty test
• N)Privacy Act of 1974
• O)Written warning

---

Definitions:

PESO Model

A marketing strategy framework that categorizes media into four types: Paid, Earned, Shared, and Owned.

Visual Content

Any content in the form of images, videos, infographics, and other multimedia elements used in digital marketing and communications.

Content Marketing Campaign

A marketing effort focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately, to drive profitable customer action.

PESO Model

A media model that categorizes the types of media as Paid, Earned, Shared, and Owned, used in marketing and public relations to maximize reach and engagement.