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MATCHING KEY TERMS AND DEFINITIONS

question 64

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MATCHING KEY TERMS AND DEFINITIONS
-Allows employees to work longer days in exchange for longer weekends or other days off.


Definitions:

Psychographic Criteria

Factors that consider the lifestyle, attitudes, beliefs, social class, and other psychological attributes of consumers in market segmentation.

Market-product Grid

A matrix used to identify and categorize the market segments a company can target, based on various product offerings.

Relative Market Share

A measure of a company's sales volume in relation to the sales volume of its competitors, indicating its strength in the market.

Market Growth Rate

The pace at which a specific market expands over a given period, often measured as a percentage.

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