Accenture, a Consulting Firm, Conducted an Online Survey of 500

question 3

Multiple Choice

Accenture, a consulting firm, conducted an online survey of 500 US consumers in September, 2013.

What percentage of consumers thought that shopping on "Black Friday" is part of the holiday tradition?

• A)8.3%
• B)33.3%
• C)11.1%
• D)12.5%
• E)75.0%

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Definitions:

Larger Context

Refers to the broader environmental, social, political, or economic setting in which something occurs or exists.

Sociology

The study of social behavior, society, patterns of social relationships, social interaction, and culture that surrounds everyday life.

Social Era

A period characterized by significant changes in social behavior, norms, and cultural shifts, often brought about by technological advancements and globalization.

Anthony Giddens

A prominent British sociologist known for his theory of structuration, which explores the relationship between individual actions and societal structures.