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According to Robertson, Globalization Involves Several Interdependent Processes

question 10

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According to Robertson, globalization involves several interdependent processes.Which of the following is NOT among these?


Definitions:

Consumer Controlled

Pertains to markets or marketing strategies where consumers directly influence product features, prices, or distribution methods.

Entertainment Oriented

describes businesses, activities, or services designed primarily to provide amusement, enjoyment, or leisure rather than fulfilling a practical or necessary function.

Direct Marketing

A strategy that involves promoting products or services directly to customers, bypassing traditional retail channels.

Customer Databases

Collections of information on existing and potential customers, including contact details and purchase history, used to tailor marketing strategies.

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