Market Research Has Found Specific Messages That Appeal to the Unchurched.Given

question 13

Multiple Choice

Market research has found specific messages that appeal to the unchurched.Given this, seeker-sensitive churches would tend to emphasize all of the following messages EXCEPT:

• A)In consumerist America, the mall is a metaphor for the good life.
• B)The worship service should be upbeat, expressive, and active.
• C)Believers should have direct access to spirituality, not a mediated experience through ordained clergy.
• D)Church members should be encouraged to make their own interpretations of the meaning of scripture in their lives.
• E)A vibrant seeker church should have strong institutional ties to an established denomination.

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Definitions:

Budgeting Method

A systematic approach to managing income and expenses, ensuring that financial resources are allocated efficiently.

Promotion Mix

The combination of multiple promotional tools used by a company to communicate with its target market and achieve its marketing goals.

Wasted Coverage

The portion of advertising reach that goes beyond the targeted audience, often resulting in inefficient spending of marketing resources.

Outdoor Advertising

A kind of marketing strategy that utilizes outdoor spaces to display promotional messages or advertisements, often visible in high-traffic areas.