Examlex
In terms of theories it is wise to:
Straight Rebuy
A purchasing situation in which a business buyer reorders an existing product or service from the list of acceptable suppliers without modifications.
B2B Marketing
The practice of marketing products and services directly between businesses, as opposed to marketing to end consumers.
Limited Decision Making
A consumer decision-making process used when purchasing products occasionally or needing little information about a product.
Straight Rebuy
The routine repurchase of a product or service without modification from the same supplier.
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