Examlex
The two connected hemispheres of the brain are the:
Symbolic Fitting In
The concept where individuals use brands or products as symbols to align themselves with specific social groups or statuses.
Functional Benefits
The practical or utilitarian advantages that a product or service offers to its users, distinct from emotional or psychological benefits.
Collective Identity
The shared sense of belonging to a group, defined by mutual interests, values, cultural practices, or viewpoints, contributing to the cohesion and solidarity among its members.
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