Which Goal Are Airlines Trying to Achieve When They Use

question 38

Multiple Choice

Which goal are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?

• A)increase the amount and frequency of use
• B)provide information
• C)create product awareness
• D)get consumers to try their product
• E)identify target market(s)

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