In the Newspaper Comics, Cathy Is Often Seen Talking to a Department

question 77

Multiple Choice

In the newspaper comics, Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe.The clerk is engaged in:

• A)market research
• B)personal selling
• C)institutional selling
• D)sales promotion
• E)services marketing

Identify reasons for and manifestations of resistance to change.

Acknowledge the subtle and overt forms of resistance to change.

Comprehend strategies to minimize resistance to change, focusing on reducing restraining forces.

Understanding the role of employee resistance as a potential resource in the change process.

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Definitions:

External Causes

Factors outside an individual's control that influence events, outcomes, or behaviors, such as environmental conditions or other people's actions.

Low-status Employees

Workers within an organization who hold positions that are considered lower in rank, power, or social standing.

High-status Employees

Individuals within an organization who hold positions of high rank or esteem and typically possess significant influence or authority.

Stigma

A social phenomenon where individuals are devalued or discriminated against based on a characteristic that is seen as distinguishing them from the societal norm.