Which of the Following Statements Describes an Advantage That Personal

question 104

Multiple Choice

Which of the following statements describes an advantage that personal selling has over other forms of promotion?

• A)The sales message can be varied according to the motivations and interests of each prospect.
• B)Personal selling can be directed only to qualified prospects.
• C)Personal selling costs can be adjusted by controlling the size of the sales force.
• D)Personal selling is considerably more effective at creating a satisfied customer than other forms of promotion.
• E)All of the above statements describe how personal selling is superior to other forms of promotion.

Understand the influence of belief systems on mental health and self-esteem.

Comprehend the strategies for reducing belief perseverance.

Identify how automatic and deliberate processing affects persuasion and decision making.

Analyze the role of downward and upward comparisons in coping with personal challenges.

---

Definitions:

Market Price

The price at which goods or services are currently sold on the open market.

Profits

The financial gain calculated as the difference between the revenue earned from sales and the expenses, taxes, and costs incurred in producing those sales.

Short-Run Supply Curve

A graphical representation showing the relationship between the market price of a product and the amount of it that producers are willing to supply in the short term.

Marginal Cost Curve

A graph showing how the cost of producing one more unit of a good varies as the quantity of production increases.