_____ Is the Number of Different Target Consumers Who Are

question 50

Short Answer

_____ is the number of different target consumers who are exposed to a commercial at least once during a specific period, usually four weeks.

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Definitions:

Sexual Scripts

Sexual scripts are socio-culturally constructed guidelines that define how individuals are supposed to feel and behave in sexual contexts.

Symbolic Interactionists

Sociologists who study how people use symbols to create meaning and communicate with each other in society.

"It Gets Better"

A social media campaign aimed at providing hope and encouragement to young LGBTQ+ individuals facing harassment or difficulties.

Heterosexism

An ideological system that denies, derogates, or stigmatizes non-heterosexual forms of behavior, identities, relationships, or communities.