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What is the final step in the selling process?
Stereotypes
Oversimplified and generalized beliefs about a particular group of people or things.
Information Reduction
The process of filtering and simplifying information to make it more understandable or manageable.
Interactional Psychology
A perspective that suggests individual behavior is a result of both personal characteristics and situational factors.
Basic Propositions
Fundamental statements or principles that form the basis for a system of belief or reasoning.
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