The Marketing Concept

question 51

Multiple Choice

The marketing concept:

• A)achieves long-term organizational goals
• B)satisfies customer wants and needs legally and responsibly
• C)focuses on customer wants so the company can differentiate its product from its competition
• D)integrates all of the company's activities to satisfy customer wants
• E)does all of the above

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Definitions:

Merchandise

Goods that are purchased in finished form for the purpose of resale without further processing.

Cash Balance

The total amount of cash in a company's accounts at any given time.

December

In the Gregorian calendar, the year concludes with its twelfth month.

Finished Goods

Products that have completed the manufacturing process and are ready to be sold to customers.