The Marketing Concept

question 70

Multiple Choice

The marketing concept:

• A)satisfies customer wants and needs legally and responsibly
• B)is only concerned with the achievement of short-term goals
• C)is not concerned with what the competition is doing
• D)only affects an organization's marketing department
• E)does all of the above

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Definitions:

Legitimate Power

Aform of authority wherein power is granted through an established structure or system, such as in managerial or governmental roles.

Coercive Power

Coercive power is a form of influence gained from the ability to punish or withhold resources, often utilized in leadership or organizational contexts to enforce compliance.

Reward Power

The influence and control an individual has over others by providing or withholding rewards.

Cause Advocacy

The activity of fighting for, defending, or pleading on behalf of a cause or issue to bring about social change.