Mike and Ike, the Fruit-Flavored Chewy Candies, Needed a Major

question 118

Multiple Choice

Mike and Ike, the fruit-flavored chewy candies, needed a major facelift.The brand had a small but loyal core of "munchers." A relatively small brand, it needed visibility to take on share leaders like Starburst and Skittles.The company changed its packaging and developed contests all geared to 12- to 17-year-olds.The makers of Mike and Ike have modified its _____ strategies.

• A)place and price
• B)promotion and place
• C)product and place
• D)product and promotion
• E)promotion and price

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Definitions:

Ethical Leadership

Involves guiding a group or organization with values, integrity, and actions that are morally right.

Principle

A fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning.

Manifests Honesty

The overt demonstration of honesty by individuals, characterized by truthfulness, transparency, and integrity in actions and statements.

Ethical Leadership Principle

Guidelines that direct the behavior, practices, and decisions of leaders to be morally right and honorable in their role.