_____ Is the Division of Markets into Different Groups

question 153

Multiple Choice

_____ is the division of markets into different groups

• A)Market layering
• B)Market segmentation
• C)Product segmentation
• D)Tactical marketing
• E)Strategy differentiation

---

Definitions:

Risky Health Behaviors

Actions that individuals engage in that can increase their chances of disease or harm, such as smoking, excessive alcohol consumption, and unsafe sexual practices.

Theory Of Planned Behavior

A psychological theory that links beliefs and behavior, suggesting that an individual's behavioral intention is influenced by their attitude towards the behavior, subjective norms, and perceived control over the behavior.

Gender Differences

The distinctions in characteristics and behaviors typically associated with being male or female.

Fruit And Vegetable Consumption

Eating fruits and vegetables, which is a dietary behavior associated with reduced risk of many chronic diseases and health benefits.