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The Manufacturer Mike and Ike, the Fruit-Flavored Chewy Candies, Has

question 97

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The manufacturer Mike and Ike, the fruit-flavored chewy candies, has changed its packaging and developed contests all geared to 12- to 17-year-olds.What type of market segmentation identifies its market?


Definitions:

Video Games

Electronic games played through various devices, providing entertainment and sometimes educational content through interactive digital environments.

Epidemiological Studies

Research investigations conducted to understand the patterns, causes, and effects of health and disease conditions in defined populations.

Prevalence

The percentage of individuals in a population who are identified as having a certain condition during a particular time frame.

Incidence

The rate at which new cases of a disease or condition appear over a certain period of time, typically per year.

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