In Selling Telephone Service, AT&T Tries to Gather as Much

question 72

Multiple Choice

In selling telephone service, AT&T tries to gather as much information as possible about the consumer's income, buying habits, service preferences, and occupation.AT&T is utilizing:

• A)psychographic data
• B)mass customization
• C)niche marketing
• D)marketing research
• E)marketing customization

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Definitions:

Pre-employment Physical Examination

A health check performed before hiring a candidate to ensure they are physically capable of performing the duties of a job.

Employment Offer

A formal proposal by an employer to a candidate outlining the terms and conditions of employment.

Recruitment

The process of attracting, screening, and selecting qualified people for a job at an organization or firm.

Appropriate Qualifications

Refers to the necessary educational degrees, certifications, skills, and experience required for a specific job or position.