Ocean Spray First Introduced Cranberry Juice Drinks

question 151

Multiple Choice

Ocean Spray first introduced cranberry juice drinks.Then it introduced Cranapple (a cranberry and apple juice mix) also sold under the Ocean Spray brand.This is an example of a:

• A)flanker brand
• B)line extension
• C)franchise extension
• D)product brand
• E)generic brand

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Definitions:

Strategic Benefit

Advantage gained from implementing particular tactics or strategies, contributing to the overall goals and success of an organization or individual.

Corporate Social Responsibility

An operational framework for businesses that prioritizes social and environmental issues in their dealings and communications with stakeholders.

Social Media

Digital platforms and technologies that enable users to create, share, or exchange information, ideas, pictures/videos in virtual communities and networks.

PR Potential

The capacity or possibility for developing public relations initiatives to improve an organization's image and relationships with the public.