Jay Pontiac, an Auto Dealer, Wanted to Develop a Service

question 171

Multiple Choice

Jay Pontiac, an auto dealer, wanted to develop a service reminder program in the form of brochures that could be sent to individual customers.On the cover of each individualized brochure was an image of the customer's vehicle, the customer's name, and vehicle model name.Inside was the vehicle's estimated current mileage at the time of the mailing.Recommended services for that vehicle based on the estimated mileage were also included.Detailed service information was provided in the service history section of the brochure.On the back of the brochure were four coupons directly related to the service recommendations.Jay Pontiac used:

• A)macromarketing
• B)mass production
• C)one-to-one marketing
• D)aggregated marketing
• E)a decision support management system

---

Definitions:

Job Characteristics Model

A theory that proposes five core job dimensions, leading to high job satisfaction, motivation, and performance.

Visible Outcome

A result or effect that is easily seen, noticed, or observed.

Herzberg's Model

A theory of motivation that divides factors into motivators, which can increase job satisfaction, and hygiene factors, which can prevent dissatisfaction.

Motivated

The internal drive or condition that prompts an individual to act or behave in a particular way towards achieving certain goals or fulfilling needs.