_____ Is a Strategy That Focuses on Forging Long-Term Partnerships

question 100

Multiple Choice

_____ is a strategy that focuses on forging long-term partnerships with customers.

• A)Niche marketing
• B)Relationship marketing
• C)Transactional marketing
• D)Exchange targeting
• E)Mass customization

---

Definitions:

GLOBE Model

A framework for studying and understanding the impact of culture on leadership and organizational practices across different nations.

Contingent Reward-based Exchanges

A leadership approach where rewards are given based on the performance or achievement of specific criteria.

Leadership Model

A framework for effective leadership that outlines the traits, behaviors, and processes leaders can use to guide, influence, and inspire their followers.

Management by Exception

A management strategy where leaders only intervene in the operation if performance metrics deviate from set standards, allowing employees to work autonomously until issues arise.