_____ Is the Process in Which a Firm Continuously Collects

question 115

Multiple Choice

_____ is the process in which a firm continuously collects and evaluates information about its external environment.

• A)Marketing research
• B)Secondary data collection
• C)Environmental scanning
• D)External monitoring
• E)Relationship marketing

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Definitions:

Discount Rate

In discounted cash flow analysis, it's the rate of interest used for calculating the present day value of future financial inflows.

Cash Flows

The sum of all money transactions both incoming and outgoing in an establishment, affecting its ability to maintain liquid resources.

Discounted Payback Period

The time required to recoup the cost of an investment taking the time value of money into account, effectively the period it takes for an investment's cash flows to cover its initial cost.

Cash Inflows

Money coming into a business from various sources, including sales, investment income, and financing activities.