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What Type of Market Segmentation Strategy Was Kimberly-Clark, the Manufacturer

question 107

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What type of market segmentation strategy was Kimberly-Clark, the manufacturer of Huggies diapers, using when it introduced Poise and Depend brands for adults?


Definitions:

Freestanding Rack

An independent display unit used in retail to showcase products.

Sales Promotions

Marketing activities aimed at increasing sales and customer interest in products or services.

Greatly Reduced Price

A significant decrease in the price of a product or service, often used as a sales promotion technique.

Sales Promotion

A marketing strategy involving short-term incentives to encourage the purchase or sale of a product or service.

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