An Ad for Virgin Airlines Shows a Traveler Sleeping Comfortably

question 124

Multiple Choice

An ad for Virgin airlines shows a traveler sleeping comfortably in the airline's new seats.This ad is using _____ segmentation to appeal to its market.

• A)volume
• B)psychological
• C)geographic
• D)demographic
• E)benefit

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Definitions:

Mass Communication

The process by which information is transmitted to large segments of the population through various forms of media, such as television, newspapers, and the internet.

Newspapers, Magazines

Print media publications that include written articles, photos, and advertisements, offering news and information on various subjects.

Radio, Television, Video Games

Forms of media that entertain, inform, and influence the public, each with unique capabilities for shaping perceptions and behaviors.