Some of the Quickest Emergency Assistance to Victims of Hurricane

question 73

Multiple Choice

Some of the quickest emergency assistance to victims of Hurricane Katrina did not come from the American Red Cross or FEMA.It came from Wal-Mart.Millions of people were displaced or otherwise affected by the Gulf Coast calamity.Many waited for days as agencies struggled to provide assistance.Wal-Mart moved faster than traditional emergency aid groups because the retail giant has mastered:

• A)channel power management
• B)distribution smoothing
• C)participative channel management
• D)supply chain management
• E)strategic allying

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Definitions:

Concept Testing

A marketing approach used to evaluate consumer response to a product idea before it is introduced to the market.

Commercialization

The process of bringing new products or technologies to the market, including production, distribution, and marketing activities.

Google Driverless Cars

Autonomous vehicles developed by Google (now Waymo) designed to operate without human intervention using a variety of sensors and technologies.

Autonomous Driving

Refers to the technology by which a vehicle is capable of sensing its environment and navigating without human input, often considered levels of autonomy from driver assistance to full automation.