As Part of Her Marketing Project, Lily Unruh Is Studying

question 164

Multiple Choice

As part of her marketing project, Lily Unruh is studying how Marriott operates.Since she thought it was simply a hotel chain, she was amazed to learn that its food divisions provide food for school cafeterias, airlines, hotels, and fast-food restaurants.Marriott's food divisions are departmentalized by:

• A)product
• B)function
• C)geography
• D)customer
• E)process

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Definitions:

Serial Position Effect

The finding that, for information learned in a sequence, recall is better for the beginning and ending items than for the middle items in the sequence.

Phi Phenomenon

The optical illusion of perceiving continuous motion between separate objects viewed rapidly in succession.

Implicit Memory Effect

A phenomenon where previous experiences aid the performance of a task without conscious awareness of these previous experiences.

Sequestering Effect

The process of removing or isolating a chemical or substance from the environment, often used in carbon capture to reduce atmospheric CO2.