American Express Is Organized into Four Divisions That Cater to Businesses

question 61

Multiple Choice

American Express is organized into four divisions that cater to businesses, consumers, travelers, and investors.American Express uses _____ departmentalization.

• A)process
• B)customer
• C)geographic
• D)functional
• E)product

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Definitions:

Consumption Environment

The setting or surroundings in which consumers engage with products or services, influencing purchasing behaviors.

Heuristic Processing

A mental shortcut that allows individuals to solve problems and make judgments quickly and efficiently, often relying on simple rules of thumb or educated guesses.

Marketing Messages

Communications directed towards consumers with the intention of influencing their perceptions, beliefs, or behaviors towards a product or service.

Shopping Type

Categorization of shopping based on the consumer's behavior, preferences, and motivations during the purchasing process.