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When he read Chicken Soup From the Soul, Joe Farmer was struck by how many of the stories mentioned the scent of the islands.So Farmer created bottles filled with Hawaiian air and some scented essence beads.When customers shake the bottles up and open the lids, they're transported back to paradise.While many marketing experts did not think that consumers would buy bottles of air, Farmer has earned more than half a million dollars of sale during his first year of operation.Farmer was an example of a _____ entrepreneur.
Forward Contract
A customizable financial contract between two parties to buy or sell an asset at a specified future time at a price agreed upon at the moment of the contract’s initiation.
Settlement Price
The settlement price is the official price at the end of a trading session on futures exchanges, used for calculations of account margins.
Zero-Sum Game
A situation in which one participant's gain or loss is exactly balanced by the losses or gains of the other participants.
Fixed Rate
An interest rate that remains constant over the specified term of a loan or financial instrument, regardless of market fluctuations.
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