When He Read Chicken Soup from the Soul, Joe Farmer

question 33

Multiple Choice

When he read Chicken Soup From the Soul, Joe Farmer was struck by how many of the stories mentioned the scent of the islands.So Farmer created bottles filled with Hawaiian air and some scented essence beads.When customers shake the bottles up and open the lids, they're transported back to paradise.While many marketing experts did not think that consumers would buy bottles of air, Farmer has earned more than half a million dollars of sale during his first year of operation.Farmer was an example of a _____ entrepreneur.

• A)growth-oriented
• B)classic
• C)opportunistic
• D)risk-aversive
• E)debt-based

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Definitions:

Credibility

The quality of being trusted and believed in.

Benefits Estimation

The process of determining the potential advantages or outcomes of a project or decision.

Cost-Effectiveness Evaluation

The process of analyzing various alternatives in order to identify the one that provides the best outcomes relative to costs.

Cost-Benefit Evaluation

An analysis process that compares the estimated costs and benefits of a project or decision to determine its feasibility or value.