Understanding the External Business Environment Requires Marketers to Be Aware

question 175

Multiple Choice

Understanding the external business environment requires marketers to be aware of:

• A)their customers' wants and needs
• B)how employees are interacting with customers
• C)how employees are interacting with other employees
• D)changes in the law which impact how business is conducted
• E)how managers interrelate with employees

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Definitions:

Compounded Annually

A method of calculating interest where the interest is added to the principal at the end of each year, and the following year's interest is calculated on the total amount.

Amortization of Bond Discount

The gradual reduction of a bond discount over the life of the bond, transferring it from the balance sheet to interest expense on the income statement.

Semiannual Interest

Interest that is calculated and paid twice a year on investments or loans.

Straight-line Method

A method of allocating an asset's cost evenly across its useful life.