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The largest source of post-1995 productivity derives from
Segmentation Variable
A characteristic used to divide a market into distinct subsets of customers sharing similar needs, preferences, or behaviors, aiding in targeted marketing strategies.
Marketer
A professional involved in the promotion, distribution, and selling of products or services to meet consumer needs and desires.
Online Consumption Communities
Virtual communities where individuals share information, experiences, and opinions about purchasing and using products or services.
Purchase Behaviour
The decision-making process and actions of consumers regarding the buying of goods and services.
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Q117: A(n) _ is a cooperative agreement between