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Researchers including a real exchange rate term in the Taylor rule such that r = p + dp - p*) + BY^ + R* - aEP/PW) have found that, for the Germany and Japan, a is
Brand Position
describes the unique space a brand occupies in the minds of consumers, differentiated by its products, features, and benefits from its competitors.
Influences
refers to the factors or forces that affect the decisions, behaviors, or development of individuals or organizations.
Brand Assets
Constitutes the valuable elements of a brand, such as trademarks, brand name, and customer loyalty, that contribute to its overall equity.
Logos
In rhetoric, it refers to the appeal to logic, one of the three modes of persuasion identified by Aristotle, alongside ethos and pathos.
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