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The theory of short-run economic fluctuations is uncontroversial.
Social/Legal/Political Factors
External factors that influence an organization's operations, including laws, regulations, and societal trends.
Ethical Standards
Guidelines that help determine what is right and appropriate in the workplace or in professional conduct.
American Marketing Association
A professional association for marketing professionals focused on advancing marketing research, practice, and education.
Mobile Marketing Research
Research conducted through mobile devices, tapping into consumer behaviors and preferences in real-time and various locations.
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