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Figure 32-2
-Refer to Figure 32-2. If the real exchange rate is 1, then there is a
Environmental Marketing
Marketing activities that emphasize ecological benefits, promote environmental awareness, or incorporate sustainable practices in the production and promotion of products and services.
Cause Marketing
A marketing strategy where businesses align with social issues or causes to generate business benefits and societal impact simultaneously.
Cause Marketing
A marketing strategy where businesses align with social issues or causes to generate societal impact and also promote their brand.
Charitable Contribution
Donations of money, goods, or services to nonprofit organizations or charities to support their causes and obtain potential tax benefits.
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