The Classical Dichotomy Says That Two Groups of Variables Are

question 10

Short Answer

The classical dichotomy says that two groups of variables are affected by different forces. What are these two groups of variables?

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Definitions:

Growth Strategy

Planning and actions aimed at increasing the size, revenue, or market share of an organization.

Market Segments

Specific groups of potential customers in the broader market that share similar characteristics and needs.

Market Development

A growth strategy where a company seeks to sell its existing products into new markets.

Strategic Planning Process

A systematic approach to defining an organization's strategy or direction and allocating its resources towards the pursuit of this strategy.