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Two common measures of the overall level of prices are
Consumers' Needs
The essential requirements and desires of individuals that motivate their purchasing behaviors and choices.
Commonsense Theory
Using anecdotal information to guide understanding.
Past Experiences
Refers to previous events or activities that an individual or organization has undergone, influencing future behavior or decisions.
Persuasion
The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal to emotion.
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