Examlex
An action taken by an informed party to reveal private information to an uninformed party is called
Lifestyles
The habits, attitudes, tastes, moral standards, economic level, etc., that together constitute the mode of living of an individual or group.
Brand Equity
The value that a brand adds to a product, often reflected in how consumers think, feel, and act with respect to the brand.
Demographic
Statistical characteristics of a population, such as age, gender, income, and education, used to identify and analyze market segments.
VALS Typology
A psychographic segmentation tool developed to classify consumers based on their values, attitudes, and lifestyles, helping marketers to tailor their strategies.
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