Table 22-9
Sophie, Huan, and Santiago Are Lost with No

question 55

Short Answer

Table 22-9
Sophie, Huan, and Santiago are lost with no map or GPS available. They come to an intersection at which they can turn left, turn right, or continue going straight. Their preferences are summarized in the table.
$$\begin{array} { | l | l | l | l | } \hline & \text { Sophie } & \text { Huan } & \text { Santiago } \\\hline \text { First choice } & \text { Left } & \text { Right } & \text { Straight } \\\hline \text { Second choice } & \text { Right } & \text { Straight } & \text { Left } \\\hline \text { Third choice } & \text { Straight } & \text { Left } & \text { Right } \\\hline\end{array}$$
-Refer to Table 22-9. The travelers decide to conduct pairwise voting with the majority determining the outcome of each vote to decide their next move. If they first choose between going left and going straight, and then choose between the winner of the first vote and going right, which direction will they go?

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Definitions:

Affluent Neighborhoods

Areas characterized by high income levels of residents, often associated with luxury amenities and higher quality of life.

Journey Mapping

A visualization of the process that a person goes through in order to accomplish a goal, often used in user experience and marketing.

Level of Service

A measure of the quality of service provided, often evaluated based on customer satisfaction, speed, efficiency, and the overall experience.

Emerging Retail Technologies

New and innovative technologies that are transforming the retail industry, including e-commerce platforms, digital payment systems, and augmented reality shopping experiences.