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Figure 21-16
The following figure illustrates the preferences of a representative consumer, Nathaniel.
-Refer to Figure 21-16. A change in Nathaniel's optimum from point A to point B results from
Ethnocentric
The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a disdain for other cultures.
Geocentric
Pertains to considering the earth as the center, often related to business strategies that adopt a global approach irrespective of national boundaries.
Ethnorelative
pertains to an understanding and appreciation of cultural differences, promoting a positive and inclusive attitude towards diverse cultural backgrounds.
Polycentric
A term in international business denoting a strategy where a company adapts its products and services to each local market it operates in, respecting local customs and culture.
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Q153: Refer to Figure 21-19. Which of the