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A typical consumer consumes both coffee and donuts. After the consumer's income decreases, the consumer consumes more coffee but fewer donuts than before. For this consumer, donuts are a normal good, but coffee is an inferior good.
Feel-good Commercials
Advertising campaigns designed to evoke positive emotions and associate those feelings with a brand or product.
Ethical Leaders
Individuals who demonstrate and promote high ethical standards and integrity in their decision-making and leadership practices.
Power Differences
The disparities in authority, control, and influence among individuals or groups within a social or organizational context.
Codes of Conduct
Formalized rules and guidelines that define expected ethical behavior and professional standards within an organization or profession.
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