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Table 17-12
Suppose that Angelina and Brad own the only two professional photography stores in town. Each must choose between a low price and a high price for senior photo packages. The annual economic profit from each strategy is indicated in the table below:
Angelina
Low price High price
-Refer to Table 17-12. Is there a Nash equilibrium? If so, describe it.
Consumption Subculture
A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.
Shared Commitment
A mutual agreement or pledge among members of a group to pursue a common goal or adhere to a particular set of standards or principles.
Membership Reference Group
The group to which a consumer actually belongs.
Cognitive
Relating to mental activities such as thinking, understanding, learning, and remembering.
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