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For a monopolistically competitive firm,
Punisher
A person or factor that applies a penalty or negative consequence in response to an action, often used in the context of behavior modification.
Unconditioned Response
in classical conditioning, an unlearned, naturally occurring response (such as salivation) to anunconditioned stimulus (US) (such as food in the mouth).
Generalization
The process whereby a response is given to similar stimuli beyond the original stimulus learned.
Acquisition
In psychology, the phase of learning during which a response is established.
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