Scenario 15-3
Vincent Operates a Scenic Tour Business in Boston

question 90

Short Answer

Scenario 15-3
Vincent operates a scenic tour business in Boston. He has one bus which can fit 50 people per tour and each tour lasts 2 hours. His total cost of operating one tour is fixed at $450. Vincent's cost is not reduced if he runs a tour with a partially full bus. While his cost is the same for all tours, Vincent charges each passenger his/her willingness to pay: adults $18 per trip, children $10 per trip, and senior citizens $12 per trip. At those rates, on a typical day Vincent's demand is:
$$\begin{array} { | l | l | l | } \hline \text { Passen ger Type } & \text { Willingness to Pay } & \text { Demand per day } \\\hline \text { Adults } & \$ 18 & 70 \\\hline \text { Children } & \$ 10 & 25 \\\hline \text { Senior Citizens } & \$ 12 & 55 \\\hline\end{array}$$ Assume that Vincent's customers are always available for the tour; therefore, he can fill his bus for each tour as long as there is sufficient total demand for the day.
-Refer to Scenario 15-3. What is Vincent's profit on a typical day?

---

Definitions:

Elasticity of Demand

The quantification of the relationship between a good's price and its demand levels.

Labor

Utilizing human physical and mental prowess in the production and servicing of goods.

MRP

The marginal revenue product, which is the additional revenue generated from using one more unit of a factor of production.

Wage Rate

The amount of money paid to an employee per unit of time or for each unit of output produced.