Scenario 12-2 Suppose Regina and Ben Receive Great Satisfaction from Their Consumption

question 19

Multiple Choice

Scenario 12-2
Suppose Regina and Ben receive great satisfaction from their consumption of cheesecake. Regina would be willing to purchase only one slice and would pay up to $13 for it. Ben would be willing to pay $17 for his first slice, $14 for his second slice, and $10 for his third slice. The current market price is $10 per slice.
-Refer to Scenario 12-2. Assume that the government places a $4 tax on each slice of cheesecake and that the new equilibrium price is $14. What is Regina's consumer surplus from cheesecake?

• A)$0
• B)$4
• C)$14
• D)$13

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Definitions:

National Supermarket Chain

A large retail chain that operates multiple supermarket locations across an entire country, offering a wide range of food and household products.

Competition-oriented Pricing

A pricing strategy where the prices are set based on competitors' prices rather than solely on production costs or consumer demand.

Private Brands

Products that are owned by a retailer or a supplier but are sold under a retailer's brand.

Penetration Pricing

A pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and stimulate product adoption.