Table 10-3
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​ -Refer to Table 10-3

question 195

Multiple Choice

Table 10-3
​
​
$$\begin{array} { | c | c | c | c | } \hline \begin{array} { c } \text { Quantity } \\\text { (Units) }\end{array} & \begin{array} { c } \text { Private Value } \\\text { (Dollars) }\end{array} & \begin{array} { c } \text { Private Cost } \\\text { (Dollars) }\end{array} & \begin{array} { c } \text { External Benefit } \\\text { (Dollars) }\end{array} \\\hline 1 & 22 & 12 & 10 \\\hline 2 & 20 & 15 & 10 \\\hline 3 & 18 & 18 & 10 \\\hline 4 & 16 & 21 & 10 \\\hline 5 & 14 & 24 & 10 \\\hline 6 & 12 & 27 & 10 \\\hline\end{array}$$
-Refer to Table 10-3. Taking into account private and external benefits, the total surplus to society at the socially efficient quantity is

• A)$18.
• B)$38.
• C)$43.
• D)$50.

Differentiate between the types of merchant wholesalers and their roles in the distribution channel.

Understand the impact of data analytics on retailing strategy and customer service.

Comprehend the complementary roles of different communication and delivery channels in multichannel retailing.

Identify the strategic importance of establishing multiple outlets during the retail life cycle.

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Definitions:

Multisided Market

A platform or market that facilitates interactions between two or more distinct but interdependent groups of customers.

Shopping Center

A complex or area that houses multiple retail stores, services, and often includes food establishments, designed for consumers to shop at multiple locations in one vicinity.

Business Model

A strategic plan outlining how a company creates, delivers, and captures value, in economic, social, cultural, or other contexts.

Core Areas

Essential, fundamental regions or segments within a field of study, organization, or project.