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Private parties may choose not to solve an externality problem if the transaction costs are large enough.
Gut Feeling
Refers to an intuitive or instinctual judgment that is made without the use of rational processes.
Aided Recall
A memory retrieval process in which cues or prompts are given to assist in recalling specific information or experiences.
Salience
Salience refers to the prominence or importance of an object, concept, or entity within a particular context.
Marketing
The process of promoting, selling, and distributing a product or service, including market research and advertising.
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