Examlex
An increase in price increases consumer surplus.
Switching Costs
Expenses or barriers that consumers or companies face when changing products, services, suppliers, or brands.
Social Lock-in
A situation where users become dependent on a social network or platform, making it difficult to leave due to the high cost of losing connections and content.
Fandom
A community of fans forming a subculture around a shared interest in a particular subject, such as a TV show, book, or sports team.
Earned Reach
The exposure a brand or content receives organically, through word-of-mouth, shares, or mentions by users, as opposed to paid advertising.
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