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Unless Markets Are Perfectly Competitive, They May Fail to Maximize

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Unless markets are perfectly competitive, they may fail to maximize the total benefits to buyers and sellers.


Definitions:

Target Profit Pricing

Setting a product price based on a predetermined profit objective, rather than market or competitive conditions.

Return-on-investment (ROI)

A financial metric utilized to evaluate the efficiency of an investment or compare the efficiency of several different investments.

Business-to-business Markets

Markets focused on selling products or services from one business to another rather than to individual consumers.

Public Utilities

Organizations that provide essential services to the public such as water, electricity, natural gas, and telecommunications.

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