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Jennifer takes 2 hours to make a loaf of bread and 1 hour to make a dozen cookies. Janet takes 3 hours to make a loaf of bread and 3/4 hours to make a dozen cookies. Who, if either, has an absolute advantage baking bread? Who, if either, has an absolute advantage making cookies?
Market Segmentation
A marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them.
Gilts
British and Irish government securities, including issues of local British authorities and some overseas public-sector offerings.
Government Securities
Financial instruments issued by the government to raise funds from the public, including bonds, notes, and bills, generally considered low-risk investments.
Forward Rate
An interest rate agreed upon today for a loan that will start at a future date, reflecting expectations of future interest rates.
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