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In most societies, resources are allocated by
Selective Exposure
The tendency of individuals to prefer information that supports their pre-existing beliefs and values, avoiding contradictory evidence.
Selective Comprehension
The process by which people interpret information in a way that conforms to their pre-existing beliefs and attitudes, often leading to biased understanding.
VALS System
A psychographic tool used by marketers to classify consumers into eight distinct types based on their values, attitudes, and lifestyles.
Thinkers
Intellectuals or individuals who engage deeply with ideas, often considering complex problems and abstract concepts.
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